Privacy Policy

Effective 25 August 2026 · Last updated 25 August 2026

This Privacy Policy explains how ViraliTea (“ViraliTea,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects information when you access or use our website, applications, software, AI-powered products, analytics tools, dashboards, APIs, and related services (collectively, the “Services”).

ViraliTea is an AI-powered performance marketing and business intelligence platform designed to help businesses analyze marketing performance, improve lead quality, optimize campaigns, understand customer journeys, and improve conversions.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

ViraliTea is a technology platform providing AI-powered marketing, analytics, automation, lead intelligence, and business growth solutions.

For the purposes of applicable data protection and privacy laws, ViraliTea may act as:

• Data Controller/Data Fiduciary when determining why and how personal information is processed; and/or
• Data Processor/Data Processor-like service provider when processing information on behalf of our business customers according to their instructions.

The applicable role may vary depending on the Services being provided and the contractual relationship between ViraliTea and the customer.

Company: ShivTrinetrix AI Labs Private Limited
Registered Address: Om Chambers, 648/A, 4th Floor
Binnamangala 1st Stage, Indiranagar
Bangalore, Karnataka - 560038
Email: support@viralitea.in
Website: https://www.viralitea.in

2. Scope of This Privacy Policy

This Privacy Policy applies to information collected through:

• ViraliTea websites and landing pages;
• ViraliTea web applications;
• ViraliTea dashboards and portals;
• ViraliTea APIs;
• AI-powered features;
• Marketing and advertising analytics;
• Lead management and qualification systems;
• CRM integrations;
• Campaign and conversion analytics;
• Customer support channels;
• Sales and business communications;
• Events, demonstrations, and consultations; and
• Other services that link to this Privacy Policy.

This Policy does not necessarily apply to third-party websites, applications, platforms, or services that ViraliTea may integrate with. Those services are governed by their own privacy policies.

3. Information We Collect

Depending on how you interact with ViraliTea, we may collect several categories of information.

3.1 Information You Provide Directly

You may provide information when you:

• Create an account;
• Request a demo;
• Contact our team;
• Subscribe to our Services;
• Enter into a commercial agreement;
• Submit an inquiry;
• Participate in a survey;
• Communicate with customer support;
• Upload information into the platform;
• Configure integrations; or
• Otherwise interact with ViraliTea.

This information may include:

Identity Information

• Full name
• Job title
• Company name
• Professional designation
• Username
• Account credentials

Contact Information

• Email address
• Phone number
• Business address
• Billing address
• Communication preferences

Business Information

• Company details
• Industry
• Business size
• Marketing objectives
• Campaign information
• Customer acquisition information
• Sales and revenue-related information
• Business performance information

Account Information

• Login credentials
• Account settings
• User preferences
• Subscription information
• Permissions and roles

4. Marketing and Customer Data

ViraliTea may process information uploaded or connected by customers for the purpose of providing the Services. This may include:

• Leads;
• Prospects;
• Customer records;
• Contact information;
• Lead source;
• Campaign source;
• Marketing interactions;
• Website interactions;
• Conversion information;
• CRM information;
• Sales pipeline information;
• Customer journey information;
• Campaign performance;
• Advertising data;
• Attribution information;
• Engagement information; and
• Other business or marketing information.

Important: Where ViraliTea processes such information on behalf of a business customer, the customer generally determines the purposes for which the information is processed. In such circumstances, the customer is responsible for ensuring that it has the appropriate rights, notices, permissions, and lawful basis to provide such information to ViraliTea.

5. Information Collected Automatically

When you use our Services, certain information may be collected automatically. This may include:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Device identifiers;
• Language preferences;
• Time zone;
• Approximate location;
• Login times;
• Pages visited;
• Features used;
• Clicks and interactions;
• Session information;
• Referral information;
• Error logs;
• Performance information; and
• Other technical information.

We may use this information to operate, secure, maintain, and improve our Services.

6. Cookies and Similar Technologies

ViraliTea may use cookies, pixels, SDKs, local storage, tags, and similar technologies. These technologies may be used for:

Essential Functions

To:

• Authenticate users;
• Maintain sessions;
• Secure accounts;
• Remember settings; and
• Provide core functionality.

Analytics

To understand:

• How users interact with our website;
• Which features are used;
• Website traffic;
• Product performance; and
• User journeys.

Preferences

To remember:

• Language;
• Region;
• Interface preferences; and
• Other settings.

Marketing

Where permitted by applicable law, we may use technologies to understand campaign effectiveness and deliver relevant communications.

You may be able to control cookies through your browser settings or available cookie-management tools. Disabling certain cookies may affect functionality.

7. How We Use Information

We may use information for the following purposes.

7.1 Providing the Services

We use information to:

• Create and manage accounts;
• Provide dashboards;
• Process analytics;
• Generate reports;
• Analyze marketing performance;
• Process leads;
• Provide AI-powered recommendations;
• Operate integrations;
• Provide customer support;
• Process transactions; and
• Deliver contracted Services.

7.2 AI and Analytics

ViraliTea may use information to provide AI-powered functionality, including:

• Performance analysis;
• Lead scoring;
• Lead qualification;
• Campaign analysis;
• Conversion analysis;
• Customer segmentation;
• Marketing recommendations;
• Trend detection;
• Forecasting;
• Attribution analysis;
• Automated reporting;
• Business insights; and
• Optimization recommendations.

The specific AI features available may vary depending on your subscription and configuration.

8. AI Processing and Data Usage

ViraliTea may use artificial intelligence and machine-learning technologies to analyze information and provide insights. Depending on the Service configuration, AI systems may process:

• Marketing data;
• Campaign data;
• Lead information;
• Customer interaction information;
• Business performance information;
• User-provided instructions;
• Uploaded content; and
• Other information necessary to provide the requested functionality.

Customer Data

Unless otherwise agreed contractually, ViraliTea does not sell customer data to third parties. Where ViraliTea processes customer data on behalf of a business customer, such data is processed primarily to provide the contracted Services.

AI Model Training

ViraliTea will not use confidential customer data to train publicly available or general-purpose AI models without appropriate authorization or contractual permission. Where customer data may be used for model improvement, analytics, or other secondary purposes, ViraliTea will provide appropriate notice and obtain consent or contractual authorization where required by applicable law.

9. Legal Bases for Processing

Where applicable law requires a lawful basis for processing personal information, ViraliTea may rely on one or more of the following:

• Performance of a contract;
• Compliance with legal obligations;
• Consent;
• Legitimate business interests;
• Protection of rights and safety; and
• Other lawful bases permitted by applicable law.

Where we rely on consent, you may withdraw your consent subject to applicable legal and contractual limitations.

10. How We Share Information

ViraliTea may share information in limited circumstances.

10.1 Service Providers

We may share information with trusted third-party service providers that help us operate our business, including providers of:

• Cloud hosting;
• Data storage;
• Analytics;
• AI infrastructure;
• Authentication;
• Communications;
• Customer support;
• Payment processing;
• Security;
• Monitoring;
• CRM;
• Marketing technology; and
• Other infrastructure.

These providers are expected to process information only for authorized purposes and subject to appropriate contractual or legal safeguards.

10.2 Business Customers

Where ViraliTea processes information on behalf of a business customer, information may be accessible to that customer and its authorized users according to the customer’s configuration and agreement with ViraliTea.

10.3 Legal Requirements

We may disclose information where reasonably necessary to:

• Comply with applicable law;
• Respond to legal processes;
• Respond to government requests;
• Enforce contractual terms;
• Investigate fraud;
• Protect our rights;
• Protect users; or
• Protect the security of our Services.

10.4 Business Transfers

If ViraliTea is involved in:

• A merger;
• Acquisition;
• Financing;
• Reorganization;
• Sale of assets; or
• Similar corporate transaction,

information may be transferred as part of that transaction, subject to applicable law and appropriate protections.

11. We Do Not Sell Personal Information

ViraliTea does not sell personal information for monetary consideration. We may use aggregated, anonymized, or de-identified information for legitimate purposes such as:

• Analytics;
• Product development;
• Performance measurement;
• Industry insights;
• Research; and
• Service improvement,

provided such information cannot reasonably be used to identify an individual where required by applicable law.

12. Data Retention

We retain information only for as long as reasonably necessary for:

• Providing Services;
• Maintaining business records;
• Meeting contractual obligations;
• Complying with legal requirements;
• Resolving disputes;
• Preventing fraud;
• Enforcing agreements; and
• Legitimate business purposes.

Retention periods may vary depending on the type and purpose of the information. When information is no longer required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

13. Data Security

ViraliTea takes reasonable technical and organizational measures to protect information against:

• Unauthorized access;
• Unauthorized disclosure;
• Loss;
• Misuse;
• Alteration;
• Destruction; and
• Other security threats.

Security measures may include:

• Encryption;
• Access controls;
• Authentication mechanisms;
• Role-based permissions;
• Monitoring;
• Logging;
• Infrastructure security;
• Secure development practices; and
• Regular security reviews.

However, no internet-based service can guarantee absolute security. Users are responsible for maintaining the confidentiality of their credentials and notifying ViraliTea of suspected unauthorized access.

14. Data Breach

If ViraliTea becomes aware of a security incident involving personal information, we will assess the incident and take appropriate steps in accordance with applicable law. Where legally required, we may notify:

• Affected customers;
• Relevant individuals;
• Regulatory authorities; and/or
• Other appropriate parties.

The nature and timing of notification will depend on the circumstances and applicable legal requirements.

15. International Data Transfers

ViraliTea may use infrastructure, service providers, or business partners located in countries other than the country in which you reside. Where personal information is transferred internationally, ViraliTea will take appropriate measures required by applicable law to protect the information. Such measures may include:

• Contractual safeguards;
• Data processing agreements;
• Standard contractual clauses where applicable;
• Adequacy mechanisms;
• Technical safeguards; and
• Other legally recognized transfer mechanisms.

16. Your Privacy Rights

Depending on your location and applicable law, you may have rights relating to your personal information. These may include the right to:

• Request access to personal information;
• Request correction of inaccurate information;
• Request deletion;
• Request information about processing;
• Withdraw consent;
• Object to certain processing;
• Request restriction of processing;
• Request portability where applicable;
• Opt out of certain communications; and
• Lodge a complaint with a relevant authority.

These rights may be subject to legal limitations.

17. Rights Under Indian Data Protection Law

ViraliTea intends to comply with applicable Indian data protection and privacy requirements, including the Digital Personal Data Protection Act, 2023, and applicable rules, regulations, notifications, and amendments when they become applicable.

Where applicable, individuals may have rights relating to:

• Access to information about personal data processing;
• Correction and updating of personal data;
• Erasure of personal data;
• Withdrawal of consent;
• Grievance redressal; and
• Nomination or other rights provided by applicable law.

The precise scope and procedure for exercising these rights will depend on the applicable legal framework and ViraliTea’s role in the relevant processing activity.

18. Grievance Redressal

If you have a privacy-related concern, complaint, or request, you may contact our Grievance Officer/Data Protection contact.

Grievance Officer / Privacy Contact
Name: Ayush Kumar
Designation: Director
Email: support@viralitea.in
Address: Om Chambers, 648/A, 4th Floor
Binnamangala 1st Stage, Indiranagar
Bangalore, Karnataka - 560038

We will endeavor to respond to privacy requests within the timelines prescribed by applicable law.

19. Marketing Communications

If you provide your contact information, we may send you:

• Product updates;
• Service announcements;
• Newsletters;
• Educational content;
• Industry insights;
• Event invitations;
• Product demonstrations;
• Promotional communications; and
• Other business communications.

You can unsubscribe from promotional communications using the unsubscribe mechanism included in the communication or by contacting us. Certain transactional or service-related communications may continue even after you opt out of marketing communications.

20. Third-Party Integrations

ViraliTea may integrate with third-party services, including:

• CRM platforms;
• Advertising platforms;
• Analytics platforms;
• Communication tools;
• Cloud platforms;
• Payment providers; and
• Other business applications.

When you enable an integration, information may be exchanged between ViraliTea and that third-party service according to the integration’s configuration. You should review the privacy policy of the relevant third party. ViraliTea is not responsible for the privacy practices of third-party services that it does not control.

21. Third-Party Websites

Our Services may contain links to third-party websites. These websites operate independently from ViraliTea. We encourage users to review their respective privacy policies before providing personal information. ViraliTea does not control and is not responsible for the privacy practices, security, or content of third-party websites.

22. Children’s Privacy

ViraliTea’s Services are primarily designed for businesses and professional users. Our Services are not intentionally directed toward children under the age required by applicable law. We do not knowingly collect personal information from children in violation of applicable law. If you believe that a child has provided personal information to ViraliTea without appropriate authorization, please contact us so that we can investigate and take appropriate action.

23. Business Customer Responsibilities

If you use ViraliTea to process personal information belonging to your customers, employees, leads, prospects, or other individuals, you are responsible for:

• Obtaining required permissions or consents;
• Providing appropriate privacy notices;
• Ensuring lawful collection;
• Ensuring lawful use;
• Configuring the Services appropriately;
• Maintaining appropriate access controls;
• Responding to requests from individuals where required;
• Ensuring integrations are lawfully configured; and
• Complying with applicable privacy laws.

ViraliTea does not assume responsibility for the lawfulness of personal information supplied to us by a customer.

24. Sensitive Personal Information

Users should not upload highly sensitive personal information into ViraliTea unless:

1. Such information is necessary for the Services;
2. The customer has a lawful basis for processing it; and
3. The processing is permitted under the applicable agreement and law.

Depending on applicable law, sensitive information may include information relating to:

• Financial information;
• Health information;
• Biometric information;
• Authentication information;
• Government identifiers;
• Precise location information; and
• Other specially protected categories.

ViraliTea may impose additional restrictions on sensitive information through its Terms of Service, Data Processing Agreement, or product documentation.

25. Automated Decision-Making

Certain ViraliTea features may use automated systems or AI to:

• Score leads;
• Categorize prospects;
• Identify patterns;
• Recommend marketing actions;
• Predict conversion likelihood;
• Prioritize opportunities; or
• Generate business insights.

These outputs are intended to support business decision-making and may not always be accurate. Customers are responsible for determining whether human review is required before taking consequential decisions based on automated outputs. Where applicable law provides rights relating to solely automated decision-making, ViraliTea will provide appropriate mechanisms required by that law.

26. Accuracy of AI Outputs

AI-generated insights may occasionally be:

• Incomplete;
• Inaccurate;
• Outdated;
• Misinterpreted; or
• Based on incomplete information.

ViraliTea does not guarantee that AI-generated recommendations will always result in increased conversions, revenue, or marketing performance. Users should independently evaluate important business decisions.

27. Aggregated and De-Identified Data

ViraliTea may create aggregated, statistical, or de-identified information from data processed through the Services. Such information may be used to:

• Analyze industry trends;
• Improve products;
• Measure performance;
• Conduct research;
• Develop benchmarks;
• Identify product opportunities; and
• Improve AI and analytics capabilities.

We will take reasonable measures to ensure that such information does not identify individuals where required by applicable law.

28. Corporate Customers and Enterprise Data

Enterprise customers may receive additional privacy and security protections under separate agreements. These may include:

• Data Processing Agreements;
• Security schedules;
• Confidentiality agreements;
• Data retention schedules;
• Access-control requirements;
• Security questionnaires;
• Audit provisions; and
• Specific data residency requirements.

Where an executed agreement conflicts with this Privacy Policy regarding customer data processing, the applicable contractual terms may govern.

29. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes may be made to reflect:

• New Services;
• Changes in technology;
• Changes in business practices;
• Changes in legal requirements; or
• Improvements to our privacy practices.

When we make material changes, we may provide notice through:

• Our website;
• The ViraliTea platform;
• Email; or
• Other appropriate channels.

The “Last Updated” date at the beginning of this Policy indicates when it was most recently revised.

30. Contact Us

For questions, concerns, requests, or complaints relating to privacy or personal information, please contact:

ViraliTea
Legal Entity: ShivTrinetrix AI Labs Private Limited
Address: Om Chambers, 648/A, 4th Floor
Binnamangala 1st Stage, Indiranagar
Bangalore, Karnataka - 560038
Email: support@viralitea.in
Website: https://www.viralitea.in

For data protection requests, please include sufficient information for us to identify your account or the relevant processing activity.

31. Acceptance

By using ViraliTea’s Services, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent for specific processing activities, ViraliTea will obtain such consent through appropriate mechanisms.